The search engine’s first logo didn’t feature the name “Google.” Larry Page and Sergey Brin initially named their company as “BackRub.” They chose this name because the search engine’s main purpose was to scroll through the internet’s back links. History of Iconic Google Logo 1996: The Earliest Google Logo Here is a detailed timeline of the Google logo evolution over the years.

Its simplicity and brilliance made the logo iconic and instantly relatable. Save for the initial two years when the brand had a different name and logo, its visual identity has remained very much constant. After rebranding to Google, the company adopted a simpler logo in 1998 that had the word “Google” in multicolor. Google was initially launched in 1995 as BackRub and then renamed in 1997 as Google, a name derived from the word “Googol”, meaning a large number. Throughout its several changes in the last two decades, the Google logo has remained strikingly simple and easy to memorize. With approximately 3.5 billion searches every day, it’s quite obvious that the average person will see the Google logo anywhere between one and thirty times per day.

It has also produced a host of other products, including Android phones, cloud databases, and AI tools. Google is, without a doubt the most popular search engine in the world with multi-language support.

Old google drive logo