This will certainly put your website at the top of Google's search results but always with an indicator that yours is a paid position. If you want to buy a paid search ad spot, then Google AdWords will happily take your money. The emphasis on tools, meaning plural, is important because there's no one magical way to plop your website atop every single search results page, at least not organically, though there are best practices to do so. We've looked at the best tools to let you optimize your website's placement within search rankings. This brings about monumental challenges in maintaining an effective SEO strategy and good search results. They employ new techniques and technologies including artificial intelligence (AI) to weed out low value, poorly created pages. Google continuously refines, and to the chagrin of search engine optimization (SEO) managers, revises its search algorithms. Whatever your products or services are, appearing as close to the top of search results for your specific business has become a critical objective for most businesses. 'Organic search' pertains to how visitors arrive at a website from running a search query (most notably Google, who has 90 percent of the search market (Opens in a new window) according to StatCounter. What Is Search Engine Optimization (SEO)? Read our editorial mission (Opens in a new window) & see how we test (Opens in a new window). Since 1982, PCMag has tested and rated thousands of products to help you make better buying decisions. How to Set Up Two-Factor Authentication.How to Record the Screen on Your Windows PC or Mac.How to Convert YouTube Videos to MP3 Files.How to Save Money on Your Cell Phone Bill.How to Free Up Space on Your iPhone or iPad.How to Block Robotexts and Spam Messages.

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